The art of Visual Merchandising

Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of customer. It sets the context of the merchandise in an aesrhetical ly pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. Passion for design and creativity are essential to be a good merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of fashion world is neededso as to keep up-to-date with the dynamics of the market constantly.

Components of Visual Merchandising:

- Make merchandise focal point

The main goal of display is to showcase the product within the overall display area. Customers give three to five secondsof their attentionto window display.

- Right choice of colours

Colour is one of the most powerful tools in the Visual Merchandising segment. Colours can be associated with emotions, special occasions and gender. It attract the attention and pulls more customersinto the store. A retailer has to focus on the right choice of colors that would match with the theme of the display. A display of baby accessories should reflect lighter shades of pink and blue colours.

- Display thing should support the product

A theme is a display ofsale items of similar categories. They can be romantic, wild and capture people imaginations.

- Different window display for different areas

Display can't be similar in different areas. Keeping many factors in mind for every area different window display is planned.